The Alameda de Hércules, or simply La Alameda, is a square in Seville, southern Spain. Built in 1574, it was originally a promenaded public garden, named after the eight rows of white poplars trees (álamos in Spanish) that fill its central part. Located in the north half of the city's historic center, between the Guadalquivir River and the Macarena neighbourhood, it was the oldest public garden in Spain and Europe. Before its urban transformation, the Alameda square was a fragment of the easternmost branch of the Guadalquivir River.
The neighborhood is now known as a key nightlife center of Seville for its vibrant alternative and diverse atmosphere. The entertainment options in La Alameda range from Heavy Metal or Funk music performances to live Flamenco. Apart from disco-pubs, many Nouvelle Cuisine and traditional restaurants, tapas and cocktail bars, cafés and Arab-style tearooms are found in and around the promenade. La Alameda is also the gay-friendly quarter of Seville, with gay pubs and discotèques spotting the area.