Zurenborg is an area in south-east Antwerp largely developed between 1894 and 1906 that features a high concentration of townhouses in Art Nouveau and other fin-de-siècle styles.
Zurenborg is unique in Antwerp in the sense that it is one of the few areas developed according an urbanistic plan in the late 19th century. Art Nouveau houses are interspersed with neoclassical mansions and other eclectic architectural styles throughout Zurenborg, which is geographically split between Antwerp itself and the district of Berchem. The southern part, which falls within Berchem and is centred along Cogels-Osylei (or Cogels-Osy Lei ), Transvaalstraat, and Waterloostraat, has the highest number of townhouses. To the north, in the Antwerp section, many further examples were built along the streets surrounding Dageraadplaats. The development of Zurenborg coincided with the peak of Art Nouveau popularity, and that movement had the greatest impact on the stylistic language of the area. However, many other styles—mostly "revival styles"—that were popular at the time are also represented. These include Gothic Revival, Neo-Renaissance, Greek Revival, Neoclassical, and the "cottage style" that coincided with British Tudorbethan architecture.
The houses were often named and decorated with accompanying themes. The influence of organic and natural sources is particularly evident in the themes and names of the Art Nouveau homes: The Sunflower, The Rose, The Tulip, etc.