London Pavilion

The London Pavilion is a building located in Piccadilly Circus, in the City of Westminster in London.

The neoclassical building was designed by James Ebenezer Saunders and built between 1859 and 1885. After its construction was complete, the building was used to accommodate cultural and entertainment centres within the West End such as a theatre or a music hall. Since 1986, however, the building has been part of London Trocadero leisure complex and has been used to host various exhibitions.

The building has a unique façade with columns and a pediment with the inscription 'London Pavilion'. Its exterior (the façade and the roof) has been preserved till this day, but the interior of the building was rebuilt to house a commercial centre. For several years it was used the Madame Tussauds to host the Rock Circus, an exhibition of wax figures from the world of pop and rock music, which was closed in 2001.

Since 2008, the London Pavilion houses Ripley's museum "Believe It or Not!", which is dedicated to the everything strange and unusual. Its collection includes 20,000 photographs, 30,000 aircraft and 130,000 drawings of bizarre kitsch. It is displayed in many different museums around the world.